How does it work?

Understand the customer behavior of TikTok users who shop from your store with the new TikTok Pixel in Checkout X. Track your conversions, add to cart events, and more to measure the success of your TikTok ads and optimize your campaigns. This will help you understand what part of your store revenue is coming from TikTok so you can adjust your ad spend and make better advertising decisions.

The TikTok Pixel integration will track the following events on the checkout page before and after a purchase has been made through it:

  • Initiate Checkout

  • Add Payment Info

  • Complete Payment

How do I set up the TikTok Pixel?

Set up the Pixel in TikTok Ads Manager

Create or log in to your πŸ‘‰ TikTok Business Account, then follow these steps:

  1. From the menu in the top select Assets.

  2. Choose Event.

  3. In the Website Pixel field select Manage.

4. To create a new pixel click on Create Pixel.

5. Set a Pixel Name.

6. Choose the option Manually install the pixel code in the installation type section > click on Next.

7. Set the Developer Mode for your event rules > click on Next.

8. Scroll down to the Confirm button and click it.

9. Copy the ID from the Events Manager.

Add your TikTok Pixel to Checkout X:

  1. Go to Checkout X > Configuration > Integrations.

  2. Find TikTok Pixel.

  3. Paste your Pixel ID.

  4. Don’t forget to click Save Changes.

  5. Done!

Verify your checkout TikTok Pixel

This step is optional.

To verify your TikTok Pixel is active on the checkout page, you could install the TikTok Pixel Helper browser extension from πŸ‘‰ here. Then, go to the checkout page on your store, click on the extension icon and make sure that your TikTok Pixel is displayed in the Helper.

❓ FAQ ❓

πŸ™‹ Can I add more than 1 TikTok Pixel?

No, you could add only one TikTok Pixel in the Checkout X app.

πŸ™‹ Is the currency on my store supported by the TikTok Pixel?

πŸ‘‰ Here is the full list of supported currencies. We’ve also exported it for you below:

πŸ™‹ I experience a problem with the integration, who should I contact?

For more accurate information, please visit the πŸ‘‰ TikTok Business Help Center and find resources there.

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