In order to run effective Google Ads campaigns, you need to connect your checkout to your Google Ads account. To do so, follow these steps:

Step 1: Open your Google Ads account. 

Step 2: Click on the Tools and Settings button above > find the Measurement section > go to Conversions

Step 3: If you don't already have any conversions, click on the + button to add a conversion. 

Step 4: You need to choose the Website conversion type. 

Step 5: There are a couple of options you could choose to create a conversion action for your website. To track the purchases on your shop, you will need to create a conversion event for Purchase. Here are the options that you could select:

  • Choose Category - Purchase
  • Add Conversion name - Purchase
  • In the Value section choose Use different values for each conversion
  • In section Count - click on Every
  • Make the settings of the last fields the deffault ones as it is snown on the screenshot below.

Click on the Create and Continue button.

Step 6: If you want to track how many people reached the checkout page, you will need to create one more conversion. Again, please click on the + button to create new conversion.

Step 7: Again, select Website conversion type and choose the following options:

  • Choose Category - Page View
  • Add Conversion name - Begin Checkout
  • In the Value section choose Use different values for each conversion
  • In section Count - click on Every
  • Make the settings of the last fields the deffault ones as it is snown on the screenshot below.

Click on the Create and Continue button.

Step 8: Go back to your Conversions and you will see the Purchase and Begin Checkout conversion rates. Now you will need to find your Conversion ID and the Conversion Label for each of your conversions. Click on the name of the Purchase conversion.

Step 9: You will see the Settings and Tag Setup sections of your Purchase conversion. Click on the arrow in the Tag Setup section.

Step 10: Select the Use Google Tag Manager button.

Step 11: You will see the Conversion ID and the Conversion label. You need to copy them to place them in the Checkout X app. 

Step 12: Then, please go to the Checkout X app > Settings > Integrations > Google Ads. Place the Google Ads Conversion ID and the Google Ads Purchase Conversion Label.
If you have created the Begin Checkout conversion, you could follow the same path to find your Begin Checkout Conversion Label and add it to the Checkout X app. The Conversion ID is the same, so you will need to copy only the Begin Checkout Conversion Label.

Step 13: Don't forget to scroll down and click the Save Integrations button.

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